This read was okay but most of the information seemed to me as common knowledge. What I mean to say is that anyone that has any understanding of the concept of media could make sense of the very term "media literacy". I will say some terms or references that were mentioned in the article were new to me but I believe that if I thought hard enough or even cared enough, it wouldn't have been something unknown but moreso something unrecognized.
For instance, when the headlines are highlighted: The human brain processes images differently than words, We process time-based media differently than static media, Media are most powerful when they operate on an emotional level, Media messages can be manipulated to enhance emotional impact. , Media effects are subtle and etcetera, it is valuable information but nothing far from the everyday user of media if they really gave it any thought.
It was an okay article but I just felt it was common knowledge, nothing to celebrate.
I agree that most of the terms and phrases were very self-explanatory or easily broken down if I hadn't previously heard them before. However, I guess its like the professor mentioned last week in class, there even have to be scholarly articles written about information that we already know or can perceive. Everything is analyzed and dissected no matter what seems like simple information.
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